New and Improved: Difference between revisions

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* Parodied in a Steak'n'Shake commercial claiming their steakburgers are "Old!" and "Unimproved!" The implication, of course, being that they need no improvement.

* The famous case of Tampax Tampons being "Improved" by putting ''fewer'' tampons in a box. This resulted in a drop in sales, and Tampax had another "New and Improved" going back to the old quantity. So for those of you keeping track at home, two improvements = no change.

* Many shops, when being renovated, have a sign on the outside saying something like 'Sorry for the wait. We're improving the shop for your convenience'. People who enter said improved shop rarely find anything has happened except things have been moved around. Hardly convenient.

* In one which is an inversion, Irn Bru has had Original And Best on its cans for years, but the formula has never actually been changed. The reason for this is that it was the first and most prominent iron brew to be produced.

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[[Category:Advertising Tropes]]