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Subliminal Seduction: Difference between revisions

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Subliminal Seduction combines the worst aspects of a [[Discredited Trope]] and a [[Dead Horse Trope]]. The concept is to all practical purposes dead, but lives on in the creative imagination. Audiences see subversions and parodies of it so often that they still assume it must be real.<br/>
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The trope gets its name from the 1973 book ''Subliminal Seduction; Ad Media's Manipulation of a Not So Innocent America'' by [[wikipedia:Wilson Bryan Key|Wilson Bryan Key]]. Key claimed that ''his'' research had revealed a [[Milkman Conspiracy|massive conspiracy]] among American advertising agencies to lace both products and photographic images used in ads with subliminal references to sex, and proceeded to show every example he could find. While very popular at the time, his conclusions were controversial and have long been challenged. Key's evidence was at best questionable -- he claimed that every Ritz cracker has the word "sex" embedded on it 12 times, to cite one case -- and many of his photographic examples can be interpreted as wishful thinking or [[wikipedia:Pareidolia{{w|paraeidolia]]Pareidolia}}.<br/>
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[[Subliminal Advertising]] is what happens when marketers try to use subliminal messages to sell products anyway, either seriously or as a parody.<br/>
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