"Join the Army," They Said: Difference between revisions
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* The famous [[World War I]]-era "I want YOU" ads involving [http://upload.wikimedia.org/wikipedia/commons/2/2a/Kitchener-Britons.jpg Lord Kitchener] and [http://upload.wikimedia.org/wikipedia/commons/1/1d/Unclesamwantyou.jpg Uncle Sam]. Oft-imitated and parodied (including an anti-Vietnam War version).
** They now have their own trope: [[Uncle Sam Wants You]].
* From the [[World War Two]] period, [https://web.archive.org/web/20130723174158/http://store.doverpublications.com/0486592170.html "Gee! I wish I were a man! I'd join the Navy!"], with lady in fetishistic navy uniform.
* The [[Semper Fi|United States Marine Corps]] is famous for its "The Few, the Proud, the Marines" ad campaign. One such ad featured a Marine slaying a ''[http://www.youtube.com/watch?v=lDZ2fMHTvwk CGI demon with a sword]''.
** ''[[The Simpsons]]'' satirized this ad, in a sequence where the knight then turns into a helicopter that shoots at Nazis, Communists, Hippies and ''a Hurricane'' in a video-game like sequence, then lands in front of a screaming audience and unloads a rock & roll band. The closing tag? "The Army - it's ''everything you like''."
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** The "We do more before nine a.m. than most people do all day," was supposed to sound really cool, but made the Army sound like slave labor, which may be truth in advertising, but might not have been the best recruitment tool.
* The US National Guard and Army Reserve used to advertise along the lines of "Only one weekend a month, but you will have all the benefits of serving your country." This was ''before'' the Iraq war had gone into its second year.
** NG members deployed to Iraq certainly [https://web.archive.org/web/20110624091642/http://0.tqn.com/d/politicalhumor/1/0/y/8/iraq_oneweekendamonth.jpg remembered the slogan.]
* The US Air Force has recently advertised that it is on the forefront of fighting cyberwarfare. The appeal of this to sufficiently intelligent recruits should be clear. (And keep in mind, you never know who may be reading this.)
** Air Force ads tend to be very big on the [[Technology Porn]]. Oddly enough, their current recruiting slogan is [[Hypocritical Humor|"It's not science fiction. It's what we do every day."]]
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** "Join the Navy, where you decide who you are... before we tell that you're wrong."
** "Fun, Travel and Adventure" was an unfortunate choice of slogan for the US, given it shares a TLA with "Free The Army"...usually with another word beginning with "F" instead of "Free" being used.
* [https://web.archive.org/web/20100310060741/http://nefertiti.iwebland.com/timelines/topics/rewards_for_military_service.htm An ancient Egyptian text] described in detail how much serving in the ancient Egyptian army sucks; it was probably written to dissuade the scribe's pupils from going there rather than study and become scribes. It finishes with "Be a scribe, and be spared from soldiering!"
* A Code Pink group protested outside a Marines recruitment office in Berkeley. One of their signs had the "Travel the world, meet interesting people... and kill them" phrase on it. Inside, behind the recruit on the chin-up bar, you could see a poster with the exact same phrase. ''Brilliant.''
** The Marine Corps' attitude is that anyone who could be deterred by a Code Pink picket line wouldn't have the willpower to survive boot camp anyway. They're probably right.
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