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A subtrope of [[Product Placement]], this is the practice by manufacturers and retailers of providing prize money or goods to the producers of a [[Game Show]] in exchange for being mentioned during the program.
It also turns up in [[Talk
Also done with syndicated dramas and sitcoms such as ''[[The Big Bang Theory]]'', even though the closed captioning is already done; at this point the promotional consideration is just a [[Genius Bonus]] for the syndicator to get a few more bucks.
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** [[Lampshade Hanging|Lampshaded]] in [["Weird Al" Yankovic]]'s [[Affectionate Parody]] "I Lost on [[Jeopardy!]]" with a claim (delivered by game show announcer Don Pardo) that the hapless, defeated contestant doesn't even get the "promotional consideration" prizes as "a complete loser":
{{quote|''That's right Al--you lost!
And let me tell what you ''didn't'' win: a twenty-volume set of the ''Encyclopedia International''
A case of Turtle Wax, and a year's supply of Rice-a-Roni
The [[San Francisco]] treat
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* Spoofed in ''[[You Don't Know Jack]]: The Ride'', where each "episode" is brought to you by a fictional (and often quite silly) product or business. In the 2011 version of the game, the "Wrong Answer of the Game" is similarly sponsored by a bizarre product related to it (such as "Granny's Roach Butter").
* Also parodied in ''[[The Fairly OddParents]]'' episode "Odd Ball", which was said to be sponsored by "Farmer Ahab's Blubber Nuggets".
* ''[[The Simpsons (animation)|The Simpsons]]'': School Bully Jimbo ran for mayor. At the end of his ad, there was a note saying it was paid by his victims.
* Doubly parodied in ''[[Futurama]]''; the [[Couch Gag]] at the beginning of a couple of shows had sponsors of Molten Boron (with the [[Jingle]]
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