Astroturf: Difference between revisions
Rescuing 1 sources and tagging 0 as dead.) #IABot (v2.0.8.7
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* In late 2008 in Osaka, Japan, McDonald's acknowledged hiring almost one thousand temporary workers to artificially create long lines (and the appearance of instant popularity) for a new hamburger release.
* [[Microsoft]] has infamously attempted to use AstroTurfing to sway and/or counterfeit public opinion in its favor numerous times over the past three decades, most notably in an attempt to forestall its antitrust prosecution in 1998, and during the worst of its anti-Linux hysteria.
* Netflix's Canadian launch event was patrolled by actors posing as consumers who gushed about their excitement to the press... which [http://www.theglobeandmail.com/news/technology/globe-on-technology/10-signs-youre-interviewing-a-paid-netflix-actor/article1719073/ had a field day] when it got its hands on [https://web.archive.org/web/20100929055751/http://www.theglobeandmail.com/news/technology/handout-sheet-for-netflix-extras/article1719377/ the actors' script.]
{{quote|"Extras are to behave as members of the public, out and about enjoying their day-to-day life, who happen upon a street event for Netflix and stop by to check it out. [...] Extras are to look really excited, particularly if asked by media to do any interviews about the prospect of Netflix in Canada."}}
* RIM [http://www.nydailynews.com/life-style/stealth-marketing-pitched-article-1.165278 hired actresses] to cruise bars and flirt with guys... while working their BlackBerry phones into every interaction.
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