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{{examples}}
==
* One particularly jarring example in the movie ''[[Cabin Fever (film)|Cabin Fever]]''; on their way to the title cabin, [[James DeBello]]'s character says he left his "''Mott's'' apple juice" back at the general store. Much like the [[Saturday Night Live|cowbell]] in [[Blue Öyster Cult]]'s "Don't Fear The Reaper", once you notice it, you can't un-notice it.
▲=== Tabletop Games ===
* The ''[[Paranoia]]'' [[Tabletop RPG]] has this in universe, with B3. Officially, you are required to refer to "Bouncy Bubble Beverage Tee Emm Brand Beverage". Even in termination-happy Alpha Complex, shortening that is normal.
* Part of a running [[Expospeak Gag]] in ''[[Portal (series)|Portal]]''. Aperture Science tends to give everything they produce a convoluted title preceded by their own name, which culminates in this:▼
{{quote|'''GLadOS''': Did you just toss the Aperture Science [[Buffy-Speak|Thing We Don't Know What It Does]] into the Aperture Science Emergency Intelligence Incinerator?}}▼
* Parodied in ''[[Clerks the Animated Series]]'':
{{quote|'''Injured Customer:''' Mary, Mother of God! I cut my hand on a rubber band! Do you sell Band-Aids?
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** [[SpongeBob SquarePants]] has played with a "small plastic disk that you throw". Looking for a less unwieldy name, they come up with a "small plastic disk that you ''toss''".
▲=== [[Video Games]] ===
▲* Part of a running [[Expospeak Gag]] in ''[[Portal (series)|Portal]]''. Aperture Science tends to give everything they produce a convoluted title preceded by their own name, which culminates in this:
▲{{quote|'''GLadOS''': Did you just toss the Aperture Science [[Buffy-Speak|Thing We Don't Know What It Does]] into the Aperture Science Emergency Intelligence Incinerator?}}
▲== Real-Life Examples ==
=== Clothing Products ===
* Americans
* Although Onesies is a trademark of Gerber, it has become a generic term (at least, in America) for the little shirt-thingies worn by babies. Gerber was/is not pleased.
=== Computer and Electronic Products ===
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** '''''Always capitalize and use trademarks in their correct form.''' CORRECT: The image was enhanced with Adobe® Photoshop® Elements software. INCORRECT: The image was photoshopped. INCORRECT: The image was Photoshopped. INCORRECT: The image was Adobe® Photoshopped.''
** A lot of people now use "photochopped" or "[[Memetic Mutation|photoshooped]]". (Uh-uh. You can't name it confusingly similar.)
** Finally all the way down to "[[Memetic Mutation|shopped]]", because who has time to type
** The part about Adobe® AIR® took it to dangerous levels: You can't use "AIR" anywhere in the title of your application, your company/trade dba name, your domain name, in your service name, or if it is related to Adobe® AIR® software (unless, of course, you're Adobe.)
* See also [http://news.bbc.co.uk/2/hi/uk_news/3006486.stm "Googling"], meaning "Look up on a search engine, Google or not."
** Honestly, though, who the hell uses anything but '''Google® Brand Search Engine'''?
** Parodied savagely by Google during [http://googleblog.blogspot.com/2010/04/different-kind-of-company-name.html 2010 April Fools].
*** Parodying themselves as well, as older Google blog posts also had this lecture.
** ''New Scientist'' magazine, as it's in print, had to get around this, so every time they refer to Google they say "a famous web search engine" or "FWSE" for short.
** [https://web.archive.org/web/20110109235257/http://www.collegehumor.com/video:1915736 "Google it with Bing"]. Even Microsoft employees aren't afraid to use this joke in public (in mild rebellion against the company line to, of course, promote Bing for searching... er, ''[[Insistent Terminology|decisioning]]'' where possible). No doubt Microsoft would be overjoyed if people started talking about "binging" things ([[Binge Montage|when pronounced properly, of course]]).
*** On the new Hawaii-50, they did, in fact, "bing" something. On a cell phone.
* Commercials for Helio mobile products go so far as to have people come to blows or suffer a [[Karmic Death]] if they dare refer to their devices as a "phone". One of those commercials also had a [[Discriminate and Switch]] when the daughter brings home a man of a different race and doesn't care about the very offensive things her parents say, but she does get upset over their calling his Helio a phone.
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**** Besides, the current Mac is effectively a PC with some architecture changes; that explains the success of the "hackintosh" versions of Mac OS X (running it on non-Apple hardware).
* Making a photocopy of something will often be called "xeroxing" it in the popular lexicon. Xerox is but only one company that makes photocopiers. Every few years, Xerox Corp. [https://web.archive.org/web/20140510121904/http://www.brandng.com/marketing/2010/05/xerox-begs-movie-execs-to-zip-it-about-xeroxing.html runs campaigns] to clarify that Xerox is not a verb.
=== Food Products ===
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* This upbeat [http://www.youtube.com/watch?v=RRESIYTRZzU commercial] for M&M's carefully adds a "chocolate candies" to the first and last times the product's name is mentioned. While the first shout-out is worked into the song, the second one is done as a voiceover that otherwise has no rhyme or reason.
▲=== Health & Beauty Products ===
* Adding unspeakable insult to injury, the original trope-naming "Stuck On Me" Band-Aid without Brand [http://www.youtube.com/watch?v=KUY8cchr8jk commercial] had even earned a Clio Award (comparable to an Oscar in the advertising world), including a shared credit for the song's composer [[Barry Manilow]].
** In Britain, "plaster" ([[We All Live in America|Band-Aid]]) is used. However, "plaster" isn't a brand name in itself (the closest to "plaster" is the brand Elastoplast).
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=== Mass Media ===
* [[DC Comics]] and [[Marvel Comics]] famously hold a joint trademark on the terms "Super Hero" and "SUPER HEROES",<ref>note the space and capitalization</ref> so that in practice no other facilities are allowed to use the term to advertise (or similarly title their products) in related situations. Legally, they own bupkis except lawyers. They "bought" the word from Mego Toys. But they're both so sue-happy that no-one dares (or can afford to) challenge them.
* The Academy of Motion Picture Arts and Sciences (AMPAS) [http://www.oscars.org/legal/index.html would like to remind you] that Academy Award® and Oscar® are both registered trademarks. Although you can hear someone thanking "The Academy" for an award, they never say ''what'' academy or call it an "[[Academy Award]]", unless the AMPAS has given permission.
=== Sports ===
* If you like association football (soccer in the US), please be reminded that there isn't a world championship. You have to call it "FIFA World Cup™."
* The [[Super Bowl]] is a registered trademark of the National Football League. Any rebroadcast, retransmission, or other use of this term without the express written consent of the NFL is prohibited. Which is why advertisers who want to hawk Super Bowl-related products without actually paying the NFL for the right to use the words will often euphemistically refer to something like "the big game," or "getting ready for Sunday," and trust the listener to connect the dots. And any organization or business that wants to host a Super Bowl party had better not call it a Super Bowl party unless they want the pants sued off them, even if it's a free event hosted by a non-profit organization like a local community [https://web.archive.org/web/20130113043625/http://www.copyrightcommunity.com/avoid-being-tackled-by-super-bowl-copyright-infringement church].
** This is the primary reason for the proliferation of the "Superb Owl" meme in the 2010s.
* American sports fans often refer to the semifinals of any championship tournament as the Final Four, thanks to the high popularity of college basketball. The National Collegiate Athletic Association (NCAA) is quite firm about reminding fans, media outlets, and advertisers that Final Four® is a registered trademark in the United States, and may ONLY be used (with permission) to refer to the semi-finals of the NCAA's own postseason championship tournaments.
** Also in relation to the NCAA's championship tournaments, the terms Sweet Sixteen and Elite Eight are likewise trademarked in the United States, but not solely by the NCAA. Elite Eight® is jointly owned by the NCAA and the Illinois High School Association. Sweet Sixteen® is owned by the Kentucky High School Athletic Association for its championships, and it licenses the term to the NCAA. Officially neither term can be used for any other tournament or competition in the United States. Unofficially, sports fans still make generic use of both terms, though not nearly to the extent that they do with Final Four.
▲=== Toys & Video Game Products ===
* LEGO would like to remind you that "[[LEGO]]" must always be capitalized and works only as an adjective for their products, e.g. "LEGO bricks." An individual block is not "a Lego." The tiny LEGO people are called minifig.
** This seems to be more of an American thing that doesn't get used so much in the UK. However, in Germany it's common to call them ''Legos'' (though the probably company-approved ''Legosteine'' - ''LEGO bricks'' - is in use as well)
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{{reflist}}
[[Category:This Index Is Highly Improbable]]▼
[[Category:Advertising Tropes]]▼
[[Category:{{PAGENAME}}]]
▲[[Category:Advertising Tropes]]
▲[[Category:This Index Is Highly Improbable]]
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