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== Anime and Manga ==
* "Bif Standard" and his "Standard OS" in ''[[Pretty Sammy|Magical Girl Pretty Sammy]].''
* WcDonalds in just about any [[Anime]] that needs a McDonald's stand-in. Except in ''[[Azumanga Daioh (Manga)|Azumanga Daioh]]'', where it's called Magnetron Burger.
** Or "''M''cdoness burger" in ''[[Darker Than Black]]''. About as subtle.
** Or ''[[Parasyte]]'' where it is literally actually called McDonald's
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* Shows about ''[[Otaku]]'' will sometimes have fictional versions of the Comic Marker/Comiket convention in Tokyo. In ''[[Genshiken]]'' this is Comic Festival/Comifes, and in ''[[Comic Party]]'' this is Comic Party/Comipa.
** ''[[Genshiken]]'' also occasionally makes thinly veiled references to real anime series: "''Gungal''" for ''[[Mobile Suit Gundam]]'', for example. Most of the time, however, when they want to talk about an anime they'll just use ''[[Kujibiki Unbalance]]'', the [[Show Within a Show]].
* In the ''[[Air Gear (Manga)|Air Gear]]'' manga, at one point there is a coffee shop called "Star in a Box", with a logo very similar to Starbucks...except that in place of the mermaid, it naturally depicted a box of stars.
* Similarly, ''[[Ghost in Thethe Shell: Stand Alone Complex]]'' features a "Starchild Coffee". Its logo and physical layout are very obvious stand-ins for Starbucks.
* ''[[Toradora (Light Novel)|Toradora!]]!'' has such an obvious [[Fictional Counterpart]] of Starbucks that the main character wonders out loud why the shop hasn't been sued.
* ''[[Mahou Sensei Negima]]'' uses "Starbooks".
* ''[[Melody of Oblivion]]'', meanwhile, features "Starducks".
** In ''[[The World God Only Knows]]'' it's "Starbox".
* ''[[Axis Powers Hetalia (Manga)|Axis Powers Hetalia]]'' has HetaTube, a blatant stand-in for [[YouTube]].
* [[Hayate the Combat Butler (Manga)|Hayate]] was part of a hostage situation with Yukiji, Himuro, and Sonia (they ''terrorized'' the poor submachine-gun-wielding thug) in a "Deathny's" restaurant.
* ''[[Jungle wa Itsumo Hale Nochi Guu]]'' has "Pachimon", a game that seems to be similar to ''Pokémon''.
* ''[[Japan Inc]]'' had several - the car firms Toyosan, Mitsutomo, Chrysky; the US TV station CBN...
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* ''[[Shrek]]'' is packed with [[Fictional Counterpart|Fictional Counterparts]], with most of the parodies being a twist on the name to match the medieval feel. Examples include Friar's Fat Boy (Bob's Big Boy aka Frisch's Big Boy in some parts of the country) and Farbucks (Starbucks).
* Similar in ''[[Shark Tale]]'', with billboards for Coral Cola and Gup, among others. Some are so close that they actually required permission from the real companies, turning parody into product placement.
* In ''[[Chicken Run (Animation)|Chicken Run]]'', when the order "Chocks away!" is given, triangular "Tasty-Choc" bars in yellow wrappers are removed from under a plane's wheels. (Interestingly, the fact that the packaging is exactly that of a Toblerone bar is properly acknowledged in the credits; it seems that the name-change wasn't so much about dodging a trademark as about making sure that the joke was accessible even to people who'd never seen a real Toblerone bar.)
* When Zack Snyder started his screenplay for the 2004 ''[[Dawn of the Dead 2004 (Film)|Dawn of the Dead 2004]]'' remake, he assumed he would get permission to use real-life companies in his movie (as the majority of the movie takes place in the mall, he wanted real-life stores), but unfortunately ''every'' store turned him down, so he was forced to create an entirely fictional mall. It's funny because the majority of the film's exposition takes place in a coffee shop, which could have made Starbucks a ''lot'' of money.
** On the other hand, Hallowed Grounds is a great name for a coffee shop.
* In the ''[[Waynes World|Wayne's World]]'' films, ubiquitous Canadian restaurant Tim Horton's Donuts becomes the film's fictional Stan Mikita's Donuts. Horton and Mikita are both Hockey Hall-of-famers. Actor-writer Mike Myers grew up in Toronto, where Horton played; character Wayne Campbell lived in Aurora, outside Chicago, where Mikita played his entire NHL career.
* ''[[Michael Clayton]]'': U-North clearly resembles Monsanto, who obviously wouldn't have given permission to be portrayed so unambiguously evilly.
* Mooby's in ''[[Dogma]]'' is a stand-in for both McDonald's (Egg-a-Mooby-Muffin) and Disney (bi-coastal theme parks).
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** Brawndo was created because they couldn't get permission to use the Gatorade brand. Fortunately for us, it's now a [[De Fictionalisation|real]] [http://www.brawndo.com product]. It's an energy drink now, but it's still got what plants crave.
** This was basically a recasting of the "Powerthirst" commercials on [[YouTube]] (with that group's permission) which themselves were parodies of energy drinks (most closely resembling ''Monster'' in their packaging.)
* The 1994 remake of ''[[Miracle Onon 34th Street]]'' is set at fictional department store "Cole's", rather than real-life Macy's as in the original movie. Which just leads right back into real life as Coles is a mega chain of supermarkets around Australia.
* Quentin Tarantino is quite fond of stand-ins, such as Big Kahuna Burger and Apple brand cigarettes in ''[[Pulp Fiction]]''.
* The "McDowells restaurant in ''[[Coming to America]]'' is essentially McDonald's with a few minor cosmetic changes. This is hilariously parodied and lampshaded, in that the owner, Mr. McDowell, is very defensive about these cosmetic changes and lives in perpetual terror of McDonald's's lawyers calling him out about this.
* Based on the similarity of the logos, Lobster Shack in ''[[Easy A (Film)|Easy A]]'' is clearly a parody of Red Lobster.
 
 
== Literature ==
* ''[[Animorphs (Literature)|Animorphs]]'' has Zone 91 standing in for [[Area 51]].
* In ''Pendennis'', William Makepeace Thackeray had the hero attend [[Oxbridge]] University, whose counterpart was called Camford. Also, in ''[[Vanity Fair]]'', several of the male characters attended the public school called Slaughter House- this is a reference to Charterhouse which Thackeray himself attended- it alludes both to the real school being situated near a slaughter house and to the sadistic corporal punishment there.
** Relatedly on the sadism issue, Samuel Butler's ''The Way of All Flesh'' has a Roughborough standing in for Rugby.
* The [[Sherlock Holmes]] story "The Adventure of the Creeping Man" is set in the British university town of "Camford", very obviously a [[Fictional Counterpart]] for one of the renowned university towns of Oxford or Cambridge. This makes this one [[Older Than Radio]].
* ''[[Good Omens (Literature)|Good Omens]]'' features a fast food chain called "Burger Lord," founded by Dr. Raven Sable's (aka Famine) company Holdings (Holdings) LLC, in which all of the food served featured no nutritional value whatsoever. Lest the reader think one particular company is being targeted, mention is also made of the company's mascot, McLordy the Clown.
* Greg Bear's book ''[[Blood Music (Literature)|Blood Music]]'' had the main character driving into Livermore, California and passing a Guinevere's Pizza. From the local description, this is fictional pizza place is exactly where a Round Table Pizza existed at the time.
* In ''[[The Confidence Man]]'', [[Herman Melville]] satirizes writers of the time by giving them expies in the story; Charlie Noble is based on Nathaniel Hawthorne; Mark Winsome is Ralph Waldo Emerson, and the beggar is Edgar Allan Poe.
* [[Neal Stephenson]]'s ''[[Cryptonomicon]]'' includes a Linux analogue called "Finux", specifically so he could do what he wanted with it without being constrained by its real-life attributes.
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== Live Action TV ==
* [[Donald P. Bellisario]] series ''[[NCIS (TV)|NCIS]]'' and ''[[JAG]]'' often show the characters watching the news network ZNN -- a play on CNN, of course. (Complete with very similar logo.) Sometimes watching it is directly in the plot, other times it's just on in the background...
** ''[[NCIS (TV)|NCIS]]'' features coffee from DC Blend (with a suspiciously Starbucks-like logo and cup) and Caf-Pow (never Big Gulp).
* ''[[Bones (TV)|Bones]]'': The Jeffersonian Institute is a stand-in for the Smithsonian Institution.
* In ''[[So Weird]]'', the "Star Dot Star" company is a fictionalized version of Microsoft.
* Most espionage series feature fictionalized counterparts of the CIA and KGB: U.N.C.L.E. in ''[[The Man Fromfrom UNCLEU.N.C.L.E.]]''; CONTROL in ''[[Get Smart (TV)|Get Smart]]''; KAOS in the same series is probably a [[Fictional Counterpart]] to SMERSH, itself a real-life spy organization that appeared in the early James Bond novels; Bond himself eventually faced SPECTRE (a terrorist organization with a similar modus operandi), which replaced SMERSH's appearances in the movies. In the movie ''[[The PresidentsPresident's Analyst (Film)|The Presidents Analyst]]'', government agencies denied permission to use their names ''after'' filming had started, so references to the "FBR" and "CEA" are obviously dubbed in.
** In the 2008 movie version of ''[[Get Smart (Filmfilm)|Get Smart]]'', CONTROL ''and'' the CIA exist, and engage in cross-government sniping at one another, {{spoiler|up to and including a brawl between the two agency chiefs}}. The Secret Service also exists in that universe.
*** Happened in the original, too. There was an episode where CONTROL found out that the CIA, the FBI and Naval Intelligence all had agents on the same case.
* Angel Grove, the setting of the first five seasons of ''[[Power Rangers]]'', is generally considered to be the fictional counterpart of Los Angeles. More elaborate theories speculate that the name shift is the result of the show being set in an alternate history where England, rather than Spain, colonized California.
** Also, "NASADA" is a fictional counterpart to NASA in ''Power Rangers in Space'', though NASA seems to also exist at other times in the franchise.
*** One of Japan's space agencies is NASDA, so couldn't "NASADA" be NASA + NASDA?
* In the original ''[[Doctor Who]]'' series, UNIT, the British paramilitary division that investigated alien phenomena, was indisputably stated to be a branch of the United Nations (the acronym standing for United Nations Intelligence Taskforce). The UN, however, complained about having its name associated with the 2005 series, when the Ninth Doctor referred it by the former acronym in "Aliens of London". By series 4 of ''Doctor Who'' and series 2 of the spinoff ''[[Torchwood (TV)|Torchwood]]'' UNIT showed a darker side to itself, by this point called the ''Unified'' Intelligence Taskforce. This incarnation of UNIT is shown to run secret prisons where suspects are detained indefinitely without trial, possesses a [[Self-Destruct Mechanism]] for ''[[Earthshattering Kaboom|the entire planet]]'', and generally engages in other activities that the United Nations tends to frown upon.
** In series 1 of the 2005 revival, Rose is shown as working in a department store called Henriks (alternately spelled Hendriks in other shots), another fictionalised variant of Harrods. The logos for the two companies are extremely similar.
* CTU in ''[[24 (TV)|Twenty Four]]'' is either a stand-in for the CIA, the NSA, the DIA, or the DEA, depending on which season you're watching.
** Not to mention Starkwood, which is a shameless copy of Blackwater (the private military company).
* Similarly, Blackthorne in ''[[The Unit]]'' is also an obvious stand-in for Blackwater.
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* ''[[Slings and Arrows]]'' is set around the New Burbage Festival, a [[Shakespeare]]-oriented theater festival which is thinly veiled version of the Stratford Festival of Canada.
* "Calsci", the fictional university in ''[[Numb3rs]]'', is basically [[wikipedia:Caltech|Caltech]] in everything but name--right down to the full names (California Institute of Science vs. California Institute of Technology), and the location (somewhere in Pasadena.) Not surprising, considering several of the show's consultants are Caltech faculty, and some of the show has been filmed there.
** "Pacific Tech" plays the same role in the movie ''[[Real Genius (Film)|Real Genius]]'', with a number of inside jokes from Caltech.
** "Pacific Tech" also appears in the 1953 ''[[War of the Worlds]]'' film and the television series based on it.
* Averted in ''Jake2.0'', where most of the cast are NSA agents. Of course, it's a highly glamorized NSA, but hey.
* In the original miniseries of ''The 4400'', the lead characters worked for an organization that was called the Department of Homeland Security, but which functioned more like the FBI with its own agents and field offices (the real DHS is a cabinet department that coordinates the efforts of such domestic security agencies as the Customs Service, Coast Guard, Border Patrol, Secret Service, Transportation Security, etc.). Essentially this DHS was itself a [[Fictional Counterpart]] of the FBI, and a case of [[Did Not Do the Research]]. In subsequent seasons, it was renamed NTAC (National Threat Assessment Command) to correct this.
* ''[[Smallville]]'' has occasionally featured the Department of Domestic Security (or DDS, which makes it sound like it consists of dentists).
* Ben Browder's character in ''[[Farscape (TV)|Farscape]]'' was an astronaut for IASA - the replacement for NASA. (NASA was happy to let the show use their name, but wanted to review the scripts; ridiculous, as they were only relevant for the first ten minutes of the entire series. Hence, IASA was born. As Browder says, "IASA, You-asa, My Ass-a."
* ''[[CSI (TV)|CSI]]'': "A Space Oddity": ''[[Star Trek (Franchise)|Star Trek]]'' has been replaced by a fictional show called ''Astro Quest''. Aside from being a bit over the top, the show is exactly ''[[Star Trek (Franchise)|Star Trek]]'' with the serial numbers filed off -- we're even treated to plot synopses for episodes, which mimic the plots of Trek episodes, down to the dialogue. Reenacted by the Lab Rats.
* ''[[Drake and Josh]]'', ''[[Zoey 101]]'', ''[[I CarlyICarly]]'', and any other Dan Schneider comedy uses a whole lot of fictional counterparts to [[Bland-Name Product|brand names]], bands, TV Shows, [[wikipedia:Dan Schneider (TV producer)#Parodies of consumer products.2C pop culture.2C and places in Zoey 101.2C Drake .26 Josh.2C and iCarly|just look at this list]].
** ''[[I CarlyICarly]]'' : The numerous Pear computers, pearpods, etc. as a stand-in for Apple.
* ''[[Zoey 101]]'' : The jPhone instead of the iPhone, as well as more of those Pear computers common to all Dan Schneider Nickelodeon shows.
* ''[[Reaper]]'': "Work Bench" is Home Depot, or maybe Lowes.
* ''[[Chuck]]'' : "Buy More" is Best Buy (though they actually originally filmed at a [[Comp USA]]), and "Orange Orange" is Orange Julius.
** Orange Orange is more likely a representation of frozen yogurt places like [http://www.redmangousa.com/default.html Red Mango] or [http://www.pinkberry.com/ Pinkberry], with its [[Useful Notes/Fonts|typeface]] and minimalist decor, as well as the color associations.
* Cancer Man/CSM from ''[[The X-Files (TV)|The X-Files]]'' smoked Morley cigarettes, a stand-in for Marlboro.
** Morley cigarettes first appeared in an episode of [[The Twilight Zone]] in 1963, [[William Shatner]]'s character in 'Nightmare at 20,000 Feet', has a pack.
** Morley's have since been used in a couple of dozen shows, movies and comics according to [[wikipedia:Morley chr(28)cigarettechr(29)|this page]] at [[The Other Wiki]].
* ''[[Spooks]]'' does this a lot. One episode featured Not Robert Kilroy Silk joining Not The BNP.
* Oceanic Airlines on ''[[Lost (TV)|Lost]]''.
** Oceanic Airlines deserves its own trope listing, being the go-to airline for any movie where you want something bad to happen to an airliner, but don't want to name any real airlines. Due to the use of [[Stock Footage]], and presumably due to the limited availability of airlines painted in fictional livery for filming movies, Oceanic Airlines has appeared in over 20 different movies and TV shows. It could be considered a Metafictional [[Running Gag]] for the film and television industries.
** Also, American Pride is an airline in the TV miniseries ''[[Stephen King|The Langoliers]]''.
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*** A similar situation occurs with players who are not members of the Major Baseball Players Association. Any player who played during the 1994 work-stoppage is barred from membership in the MLBPA and hence is not a part of any licensing agreement for player names. So these players, who may still be playing baseball (at least up until a few years ago, maybe of them have since retired) are often replaced with a "Joe Everyman" name in the games.
*** He's hardly the first. Michael Jordan and Pele were treated similarly when they asserted control over their image.
* In ''[[Deus Ex: Invisible War (Video Game)|Deus Ex Invisible War]]'' there are two coffee shops, Queequeg's and Pequod's. Starbuck is the first mate in Herman Melville's Moby Dick, Queequeg is the harpoonist and the Pequod is the ship.
** Which is actually rather a subtle [[Shout-Out]], as Queequeg's and Pequod's seem to engage in fierce competition {{spoiler|although they are just two brands owned by the same corporation}}.
* ''[[Escape Fromfrom Monkey Island]]'' features "piratised" versions of some well-known chains, like "Starbuccaneers" and "Planet Threepwood".
* [[Mother 3 (Video Game)|Mother 3]]: The band DCMC is the Fictional Counterpart of AC/DC.
** [[Earthbound (Video Game)|Earthbound]] has the Runaway Five, which may not seem to be a Fictional Counterpart; however, in Mother 2, they were known as the Tonzura Brothers. They dressed in black suits, hats and sunglasses. [[The Blues Brothers|Just like these guys.]]
* Throughout the ''Nancy Drew'' series of PC games, a brand of chocolate bar called 'Koko Kringle' is enjoyed by various suspects and background characters. When Nancy finally gets to eat one in game #17, the unwrapped bar has its name embossed on its surface, closely mimicking the brand names on Hershey bars.
** Koko Kringles could also be considered a [[Shout-Out|shout out]] or [[Easter Egg|easter egg]] to previous games, considering they were made in Wickford Castle from game number four, which was apparently turned into a candy factory after you solved the mystery.
** Danger by Design, at least, has a tin of "Pricsy Colors", whose tin closely resembles that of some Prisma color boxes.
* The ''[[Space Quest]]'' series of games tends to require a trip to "Monolith Burger" (the SQ universe's McDonald's) in order to complete the game.
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== [[Web Animation]] ==
* The PriceCo Supermart in ''[[Banana Nana -nana-Ninja!]]'' is an obvious spoof of Walmart etc. with departments like Black Market Organs, Mortuary, and Casino.
* In ''[[Homestar Runner]]'', distinctly Apple-inspired computers are branded as Tandy, which, ironically, was an actual real-world computer brand.
 
 
== [[Web Comics]] ==
* ''[[Annyseed (Webcomic)|Annyseed]]'' Winston’s phone on page 56 appears to be an Okina.
* ''[[Sluggy Freelance (Webcomic)|Sluggy Freelance]]'' has plenty, usually based on puns (especially the names of game consoles). A less obvious one is "Burger Meister" for a fast food restaurant that basically embodies all the major chains.
* [[Candi]] has "Moonbucks" where some characters work.
* ''[[El Goonish Shive (Webcomic)|El Goonish Shive]]'' raises this to the level of an [[Affectionate Parody]]:
{{quote| '''[http://egscomics.com/?date{{=}}2010-03-12 Mr. Dunkel]''': You will have to brave the labyrinth that is ''SWEDEKEA''.}}
* ''[http://deadmetaphor.comicdish.com Dead Metaphor]'' features mock brand names and logos on nearly every page, with often dirty jokes.
* ''[[Think Before You Think]]'' shows ''Barn & Stable'' as a book store in the background of [http://thinkbeforeyouthink.net/?comic=20090627-indecision this comic].
* In [[Sinfest (Webcomic)|Sinfest]] the burger chain is [http://www.sinfest.net/archive_page.php?comicID=3228 McDebbil's, where they try to buy your soul, too.]
 
== Western Animation ==
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* In ''[[The Berenstain Bears]]'' cartoon series, little Sister Bear and her pals are routinely seen playing with 'Bearbie' dolls, whose inspiration is obvious (to the point of gentle parody, as in the Golden-Furred Bearbie).
** In the books Mama gets exasperated at the way that Sister keeps begging for the newest accessories, in a subtle [[Take That]] to Mattel.
* ''[[Dan Vs.]]'' "The Salvation Armed Forces" has both the eponymous organization and Greatwill.
* In the ''[[Transformers Animated]]'' episode "A Fistful Of Energon", Sari and Bumblebee are said to be off visitng, sorry, on a [[Blatant Lies|"fact-finding mission"]] at [[wikipedia:Six Flags|'Five Banners]] Rollercoater Kingdom'.
 
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