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=== This [[YouTube]] channel gives examples of: ===
* [[Affectionate Parody]]: Mike made one of ''[[I'm a Marvel And ImI'm a ADCDC]]'', pitting a [[Badass]] ''[[Dark Knight]]'' action figure against a [[Badass Decay|Badass Decayed]] [[Spider -Man]] toy for six-year olds.
* [[Berserk Button]]: Mike really hates [[Viacom]], and uploaded a series of videos criticizing their hypocrisy in getting [[YouTube]] to ban contributors who use copyrighted material while they themselves uploaded clips from Viacom-owned shows designed to look like illegally-uploaded materials as a sort of viral marketing.
** In one video, Mike points out that Viacom has apparently been stealing [[YouTube]] videos, reposting them on a Viacom-owned site (www.spike.com), changing the titles to deny the original posters credit, and putting ads before the videos in order to make money. He was '''not''' amused.
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* [[Even the Rats Won't Touch It]]: In his review of the [[Hulk Hogan|Hulkster Cheeseburger]], he sets the burger down for Cocoa Puff, along with an ordinary McDonalds cheeseburger. Cocoa Puff won't touch the Hulkster burger, and Mike (accurately) points out that Labs will usually eat anything.
* [[Precious Puppies]]: Mike's black lab, Cocoa Puff (who is actually an adult, but still precious!).
* [[Fun Withwith Subtitles]]: [[YouTube]] annotations.
* [[Getting Crap Past the Radar]]: Most of the toys he reviews are questionable.
* [[Hurricane of Puns]]: His [[Incredibly Lame Pun|Pun-isher]] [http://www.youtube.com/watch?v=EljaGpogiws toy review.]
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** His beer review preview. The amount of puns you can get from the names of beer alone. . . .
* [[Keet]]: Mike, obviously.
* [[Mondegreen]]: [[In -Universe|A lot of the toys featuring voice clips]] are unintelligible to the point where they sound like they're saying something obscene.
* [[Motor Mouth]]: You'd think Mike gets out at least seven sentences per breath, although he ''has'' slowed down since.
* [[Please Subscribe to Our Channel]]: "Click on that button that says "Subscribe", you'll be glad you did!" This typically takes up 1/3 of the video.
* [[Real Life]]: All of the toys, candies, candles, etc. are real. 100%. Real.
* [[Serious Business]]: [[Incredibly Lame Pun|Played with.]] Mike's a professional toy designer and collector, so he has fun mocking these things.
* [[Take That]]: In response to Viacom's plans to sue [[YouTube]], Mike created a series of videos in which he advises others to spread news of the lawsuit and boycott any ''[[SpongebobSpongeBob SquarePants]]'' or ''[[Dora the Explorer]]'' merchandise with [[Unfortunate Implications]]. [http://www.youtube.com/watch?v=94K0fAIBQHU Here's part one.]
* [[This Trope Is Bleep]]: The Flying Fuck helicopter review, where Mike censors himself for saying "fuck" every time but the helicopter itself is never covered up.
** Another video addresses concerns about the show's potential offensiveness by bleeping words...in a manner that makes the dialogue sound ''naughtier'' than before. (eg, "What happened after Ken kissed [[Barbie]]? Her {{spoiler|cheeks}} got all [[Incredibly Lame Pun|Rosie]]!)
* [[Too Soon]]: Mike seemed genuinely disturbed and disgusted by a digital LCD game featuring Osama vs. America, which is basically "9/11: The Video Game".
* [[Unfortunate Names]]: Mike demonstrates this when he reviews a knockoff [[Winnie the Pooh]] toy...named "Gout".
* [[What Happened to Thethe Mouse?]]: Mike suffers from a HORRIBLE case of this, as he's made AT LEAST 20 promises to review things or make videos that he's never followed through on.
 
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