A Hallmark Presentation refers to any story that is assumed to be told in the Lighter and Fluffier style traditionally associated with the Hallmark Hall of Fame series of made-for-TV films, which, appropriately for a greeting-card company, tend to specialize in Rose-Tinted Narrative.
It is thus often used as a
negative er, positive intensifier, in comparisons with Darker and Edgier works:
Ironically, Hallmark Hall of Fame is a pretty well-respected Long Runner produced and aired by Hallmark, and the quality has a considerably wide range with many standout offerings. Not unlike HBO, there are many actual Hallmark-produced films that contain biting drama and subvert the general stereotype of A Hallmark Presentation.
Cynical persons may consider this a form of Glurge, but it is perhaps broader than that.
This trope describes a Genre notable for TV drama, but examples can be found in all media.
- Glurge (sometimes)
- Lighter and Fluffier
- Product Placement (special case: actual Hallmark Hall of Fame films are produced and "presented" by Hallmark, like sponsored opera telecasts, and range from Lighter and Fluffier to Darker and Edgier).
- Rose-Tinted Narrative
- Sliding Scale of Idealism vs. Cynicism: On the idealistic end of the scale, usually.
- Sugar Apocalypse: Sometimes.
- Tastes Like Diabetes.
- Any movie that plays on Hallmark Channel, natch.
- Even Shark Swarm?