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# All belts are equally valid. All belts are important. They are your main [[MacGuffin]] for angles and plots. As a result, a belt is as important as the champ who carries it says it is. Never forget this. Therefore, no wrestler should ever insult a belt; a belt brings characters prestige and respect. Insulting a belt insults your organization. Remember this if you choose to pursue stories where a heel insults a belt; that heel must be publicly destroyed — booked into oblivion — or else you have admitted that the belt (and by extension your company) is worthless.
# All storylines and feuds must be logical; wrestlers must have a simple, clear and easily understood reason to be fighting. The reason must be one over which members of the audience would fight, since there is only so far their [[Willing Suspension of Disbelief]] can be stretched.
#* Logical reasons are either over the belt, a believable [[Revenge|grudge]], a test of excellence ([[Technician
#* Grudges should be simple to understand, and related to either previous matches, a personality clash or another character (valet, manager, etc…)
#* If two wrestlers do not have a logical reason to fight, it is the bookers’ duty to create one.
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