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Scare Campaign: Difference between revisions
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== United States ==
* The 1964 [http://www.youtube.com/watch?v=ExjDzDsgbww "Daisy" ad] for [[Lyndon B Johnson]]'s campaign is probably one of the most famous—and effective—examples, and is often credited with Johnson's landslide victory over Barry Goldwater. [[The Other Wiki]]'s page about [[w:Daisy (advertisement)|the ad]] mentions that it only aired once during the campaign. It depicted a little girl picking off the pedals of a daisy, counting each one, before transitioning to the countdown for a nuclear test... with a man's voice with an accent surprisingly similar to Goldwater's ... and then a mushroom cloud.
{{quote|'''Johnson:''' These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die.
'''Announcer:''' Vote for President Johnson on November 3. The stakes are too high for you to stay home. }}
* In the 2006 gubernatorial elections of Massachusetts, GOP incumbent Kerry Healey blasted Democratic challenger Deval Patrick, a defense lawyer, for reversing the death sentence against a convicted killer. "Her approach is to protect the victims and Deval Patrick's approach is always to protect convicted criminals." This is, however, a defense attorney's job. The ads blew up in Healey's face and Deval won by a landslide.
{{quote|''"If we make the wrong choice [electing Kerry], then the danger is that we'll get hit again [as in 9/11] -- that we'll be hit in a way that will be devastating from the standpoint of the United States."''|'''Dick Cheney''', 2004}}
{{quote|''"However they put it, the Democrat ''(sic)'' approach in Iraq comes down to this: The terrorists win and America loses"''|'''George W. Bush''', October 30, 2006}}
{{quote|''"And Barack and Hillary have made their intentions clear regarding Iraq and the war on terror. They would retreat and declare defeat. And the consequence of that would be devastating. It would mean attacks on America, launched from safe havens that make Afghanistan under the Taliban look like child's play. About this, I have no doubt."''|'''Mitt Romney''', February 7, 2008}}
{{quote|''"Our opponent ... is someone who sees America, it seems, as being so imperfect, imperfect enough, that he's palling around with terrorists who would target their own country. This is not a man who sees America as you see America and as I see America."''|'''Sarah Palin''', October 2008}}
* The infamous [[wikipedia:Willie Horton|"Willie Horton" ad]] which Bush the Elder used to destroy Dukakis in 1988.
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