Originally called "A.D. Vision" (what the "A.D." stands for
is a trade secret was mentioned on early covers as "Animation Dubbing") when it was founded in the early 1990s by a group of hardcore otaku, ADV Films was one of the pioneers of importing and dubbing anime television series for American audiences. This Houston-based production house made its debut with the release of Devil Hunter Yohko in 1993. In 1996, the company built its own ADR studio and began dubbing their shows, eventually earning a reputation for producing some of the best dubs in the North American market. At their height in 2005, ADV was the undisputed market leader (of an admittedly small niche), boasting the largest catalog of any anime company - including popular fan-favourite titles like Neon Genesis Evangelion, Full Metal Panic!, Excel Saga, Azumanga Daioh, and plenty more. They also licensed and published Manga (including a few series they didn't have anime rights to), and were the publishers of otaku magazine Newtype USA. They also created and ran The Anime Network, a 24/7 satellite channel that exists (in heavily truncated form) to this day.