Non Sequitur Scene/Advertising

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• You would think that it's impossible for anything as short as a TV ad to have a Non Sequitur Scene, but this ad for Herman Cain (at the time a candidate for the 2012 Republican nomination for President) proves us all wrong. It features Cain's Chief of Staff Mark Block talking about what Cain hopes to achieve by running...and then, towards the very end, out of nowhere, a shot of him randomly taking a drag off his cigarette. Combined with the closing shot of Cain slowly turning to the camera and slooooooowly smiling, the ad quickly went viral.

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