It Will Never Catch On/Comic Books

Everything About Fiction You Never Wanted to Know.


Examples of It Will Never Catch On in Comic Books include:

  • The "caveman" segments of Archie Comics often bring up futuristic technology. Jughead once drew pictures of a telephone and a car; the girls scoffed at his nonsensical pictures. They would also have characters use modern words and slang in spoken sentences, and then have other characters inquire just what those words meant.

Caveman Reggie: (after an accident) Look what he did! He rubbed all the greasy kid stuff out of my hair!
Caveman Jughead: What's a greasy?
Caveman Archie: What's a kid?

  • The Sandman:
    • In "August", the Emperor Augustus says "That will not last" about the names of the months July and August, named after himself and Julius Caesar.[1]
    • In "Men of Good Fortune", Hob Gadling comments that there'll "never be a real demand" for printing. The same issue also has an elderly 15th century man complaining that chimneys are a bad idea, and it was much healthier when houses were full of smoke.
  • Watchmen has the editor of The New Frontiersman react to a possible run for the presidency by Robert Redford by saying, "This is still America, goddammit! Who wants a cowboy actor in the White House?" In the film, he leaves off the actor part and just says "cowboy".
  • B.C. used this one all the time. In an early strip, one of the girls is getting B.C. to try on a new outfit she's designed; he comes out wearing a three-piece suit and says "It'll never sell." An early running gag is that the wheel will never catch on.
  • In All-Star Western, Dr Amadeus Arkham is rather taken aback by Nighthawk and Cinnamon, masked vigilantes who stalk the night in New Orleans. He's glad there'll never be any call for that sort of thing in Gotham City.
  • Way before an apple fell on Sir Isaac Newton, another one fell on Pitheco. He tried (and failed) to pitch the idea. Of course, Isaac Newton probably didn't go around dropping apples at people's heads.

  1. Considering what happened to other (admittedly later) emperors' attempts to change the names (Nero and Domitian come to mind), this would not have been an unusual sentiment.