Hero Factory/YMMV
- Fan Dumb: There is a small but vocal group of HF fans who insist that everyone should like the line, and that the only reason anyone could ever not like it is because it replaced Bionicle.
- Hate Dumb: A very strange case of a work's Hate Dumb and Fan Dumb going Enemy Mine against a new franchise: Bionicle's Hate Dumb because Hero Factory is still not REAL LEGO for them, and their Fan Dumb because of Hero Factory being a Replacement Creators Pet to them. Also small but vocal.
- Replacement Scrappy: Some Bionicle fans (like parts of the BZ Power community) are annoyed that both Hero Factory's toys and storyline are much simpler than those from the franchise it replaced.
- Base Breaker: However, there are plenty of people that seem to be liking Hero Factory more than they liked Bionicle. The 2011 sets' move towards more system friendly and smoother elements are making the line more appealing to some LEGO fans.
- Reception for the toys has warmed a little due to the 2011 Hero sets having much more joints and articulation on par with the later Bionicle sets.
- 1.0 Hero Factory Heroes were already on par with the previous semester's Bionicle sets of the same price in regards to articulation points. The villains were also as articulated with the sets of that price from 2009. So, in fact 2.0 made the line have more articulation than Bionicle's last year, with the cheaper sets introducing knees and elbows.
- Grow the Beard: Toy-wise. The first series were really just Bionicle toys with a different name. Then came the 2.0 wave which brought a completely different build system and a major amount of new bricks that then became Hero Factory's staple.
- Viewer Gender Confusion: Carried over from Bionicle; standardized unisex parts mean no Tertiary Sexual Characteristics.
- Taken Up to Eleven with Breez 2.0; while the 1.0 set was also rather androgynous, the design of the helmet at least vaguely suggested femininity. The 2.0 set, however, is extremely masculine and very reminiscent of Gali Mistika.
- Also reminiscent of Toa Mata Gali from 2001, with the squarish face mask, visor, triangular mouth cavity, and near-identical body proportions, so it's really just following a long-standing tradition in LEGO action figure themes.
- Taken Up to Eleven with Breez 2.0; while the 1.0 set was also rather androgynous, the design of the helmet at least vaguely suggested femininity. The 2.0 set, however, is extremely masculine and very reminiscent of Gali Mistika.
- Visual Effects of Awesome: The TV show has pretty solid CGI.