The LeBrons (advertising)

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The LeBrons is a series of live-action television commercials, promoting a line of Nike shoes, and featuring four different versions of LeBron James (Kid, Athlete, Business, and Wise). Produced around 2006-2007, these commercials have spawned an animated web series of the same name in 2011.

These commercials include:

• Behind the Scenes
• Lion
• Butter
• Glory Days
• New Shoes
• 2 on 2
• Swimming Pool
• The Dunk Contest

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These commercials provide examples of:

• Adrenaline Time: Business diving backwards in slow motion at the end of the Swimming Pool commercial.
• Animated Adaptation: This one.
• Author Avatar
• Catch Phrase: "I'm gonna call you back."
• Chroma Key: Used on all of the LeBrons, unless one of them would be filmed without green screening.
• Deadpan Snarker: Wise.
• Dirty Old Man: Wise.
• Dream Sequence / Daydream Surprise: In the Butter commercial, Kid briefly has one, in which an NBA player is repeatedly throwing a huge meatball into a basketball hoop and a cheerleader is jumping. Then it was interrupted by Biz, who tells Kid to pass the butter.
• Planet of Steves
• Small Name, Big Ego
• Uncle Pennybags: Business.